Key Responsibilities & Accountabilities:
Sales/Financials
• Sets and reviews sales targets; coaches Estate Managers to achieve Sales associated KPI targets, through effective management of their KPI measurements.
• Advises developers on product-mix, pricing and marketing tactics that maximize price growth & revenue.
• Monitors industry trends and competitive activity, adjusting strategy to protect RPM market share.
• Negotiates customer offers with developer
• Presents bulk deal opportunities to developers
• Negotiates project incentives such as: discounts and rebates
• Facilitates opportunities for cross-division revenue generating (e.g. T&A submission, research report)
• Analyses sales pipelines and conversion rates, pinpointing bottlenecks and opportunities.
• Presents clear data stories that translate insights into recommendations for developers and Estate
• Managers.
• Tracks financial performance against forecasts and recommends tactical corrections in real time.
Leadership/People & Culture
• Builds a high-performance culture through regular performance coaching, mentoring and role-modelling of
• RPM values (Trusted Expertise, Dynamic Intelligence, Respectfully Bold, Sustainable Innovation, Seamlessly Collaborative).
• Conducts performance reviews, reviewing KPI measures & targets quarterly, setting growth goals and providing constructive feedback.
• Recognises and celebrates individual and team achievements to maintain engagement, through relevant RPM forums (e.g. quarterly awards, values nominations)
• Manages team performance as it relates to KPI targets, if not measures, ensuring compliance with position competencies & behaviours
• Provides clear direction on ways to improve performance, where applicable working Executive Management to implement performance improvement plan.
• Holds team accountable to mutually agreed standards & targets
Customer/Stakeholder Management
• Cultivates strong relationships with developers, builders, lawyers and consultants, positioning yourself and RPM as their preferred partner.
• Responds to stakeholders’ issues promptly, ensuring ongoing client satisfaction and loyalty.
• Collaborates with key internal stakeholders (GM Marketing, Coordinators, Research Manager) on core project milestones such as submissions, launches.
• Effective internal collaboration, including lead time considerations, correct briefing, advises outcomes etc.
• Considers implications of actions for other divisions
Systems, Processes, Reporting & Insights
• Monitors Salesforce data quality reports such as pricing updates, lot imports, customer records, and lead management.
• Sets clear data-entry standards and trains staff to uphold them.
• Guarantees system compliance before every project launch or release.
• Maintains and/or manages employee performance on data integrity standards
• Confirms Sales & Marketing Authorities are fully executed for every release.
• Collaborates with Client Services to align administrative support with project needs and overdue tasks.
• Ensures sales teams meet compliance standards: trust-accounting, Statement of Information and OH&S requirements.
• Produces regular reports & dashboards covering sales performance, settlements and deposits.
• Benchmarks RPM results against market trends to highlight risks and opportunities.
• Delivers concise insight packs to leadership/board, enabling evidence-based decisions.
Strategy, Business Development & Innovation
• Identifies and secures opportunities with existing and new developers to expand RPM’s portfolio.
• Crafts Submissions that clearly articulate value and revenue potential.
• Negotiates commercial terms that align with RPM strategic objectives.
• Champions marketing-automation initiatives and deeper CRM integration to streamline lead nurturing to support the sales strategy.
• Experiments with emerging sales technologies, sharing lessons learned across the division.
• Drives a mindset of sustainable innovation, ensuring new processes deliver long-term efficiency.
Capabilities and experience:
Strong communication skills with the ability to engage and influence a diverse range of internal and external stakeholders.
• Intermediate skills and knowledge of the MS Office suite and experience working with CRM (preferably Salesforce)
• Ability to prioritise tasks and meet deadlines across a portfolio of initiatives.
• The ability to exercise sound judgement with a mature approach.
Qualifications & Experience:
• Must have 5+ years experience in launching master planned land projects or similar transferable skills
• Relevant experience in a similar senior Sales Management role
• Preferably degree qualified in business management, commerce, or similar business discipline
• Proven experience in developing and implementing business strategies
• Experience in people management and leading a sales team
• Ability to drive strong revenue outcomes and sales strategies
• Ability to handle multiple projects small, medium, and large
• Stakeholder engagement and working with senior members of external organisations
• Technical understanding of sales systems such as Salesforce